What do you tend to do when looking for information about a certain product or service? Let’s say you’re planning to buy a new mobile phone. Would you look up the manufacturer’s site for information? Or would you turn to your local telecommunication provider’s web site? Perhaps you’d ask your likeminded friends and colleagues first? [...]
According to WISTV, things are looking for those of us working in the Internet arena. In her article, “Today’s Top Careers: 2008 and Beyond“, Debbie Strong highlights how technology has been a factor moulding the job markets. Companies everywhere are allocating resources to developing effective Web sites, says O’Donnell. [GL1] She points to Web analytics [...]
A marketing and communications director told me recently: “We’re going to have a microsite, as it is the way to go…” and she sited some examples like nike’s justdoit.com and Pepsi-Cola’s generationnext.com. “We should do it as it is the trend now…”, she said. Well, to begin with, having your corporate slogan as a domain [...]
